Drinks Labels

Advantages Of Using Packaging Labels For Businesses

Business owners are constantly looking for new ways to effectively acquire new customers to add to their client base. While some succeed in getting the attention of clients through promotions and basic advertising, others struggle with maintaining their customers’ loyalty on their brand. One of the fundamental strategies in marketing products is the use well-designed and highly informational packaging labels. By investing on this strategy, not only will you catch your customers’ attention, but you can also increase your product visibility and improve your sales, ultimately.

Whether you’re just a start-up or an established brand, you will see crucial results if you invest in high-quality packaging labels for your business. Below are some of the advantages you’ll gain from doing so.

Show everything about the business

Labels provide all the essential details about a food product, such as its name, net quantity information, a list of ingredients, “best before” or “use by” date, any necessary warnings, and so on. Aside from that, customers can get to know more about your business’s name and address or operate within the UK, the name and address of the importer, the country of origin, any special storage conditions, instructions for use or cooking if necessary, and so on.

Comply with the law

Another important requirement set by the UK government for those with the food businesses is to put the net quantity in grams, kilograms, millilitres, or litres on the packaging labels of packaged goods and packaged herbs and spices over 5g or 5ml. Solid foods packaged in a liquid or an ice glaze must show the drained net weight. The net weight must be close enough to the name of the food that you can see all this information at the same time. This also applies to the alcoholic strength of the alcoholic drinks.

Helps choose between products

Another crucial use of packaging labels is to help customers choose between products and keep a check on how much of the food they consume are high in salt, fat, and added sugars. Most pre-packed foods have a nutrition label on the back or side of the packaging. These labels include information in energy in kilojoules (kJ) and kilocalories (kcal), usually referred to as calories. They also include information on fat, saturates (saturated fat), carbohydrates, sugars, proteins, and salt. You can use packaging labels to show your customers that your products are good for their health.

Ingredients list

For businesses that sell pre-packaged food products, having a list of ingredients on the packaging or an attached label is crucial. Having this list on the product label can help customers determine whether a product is healthy or good for them, and in effect, influence their purchasing decision, as well. Ingredients are listed in order of weight, so the main ingredients in the packaged food always comes first. That means that if the first few ingredients are high-fat ingredients, such as cream, butter or oil, then the food in question is a high-fat food.

Clears misunderstandings

One of the basic considerations when designing a product label is to make sure that every piece of information on the packaging is correct and not misleading. If the food has been processed in some way, the process must be included in the title, for example ‘smoked bacon’, ‘salted peanuts’ or ‘dried fruit’. A processed food is any food that has been altered in some way during preparation.

Allergen information

Some people have allergic reactions to certain food products and ingredients. That said, those that contain any of the 14 allergens as an ingredient must be listed. You must highlight allergens on the label using a different font, style or background colour. This enables consumers to understand more about the ingredients in pre-packed foods and are helpful for people with food allergies and intolerances who need to avoid certain foods.

Quantitative declaration of Ingredients

The QUID tells a customer the percentage of particular ingredients contained in a food product. This important piece of information can be provided with the name of the food or in the list of ingredients.

The indication of quantity of an ingredient or category of ingredients can: be displayed as a percentage, which corresponds to the quantity of the ingredient or ingredients at the time of its use; and appear either in or immediately next to the name of the food or in the list of ingredients in connection with the ingredient or category of ingredients in question.

You can try several strategies for marketing your product, but without sound fundamentals, your brand could just easily be shelved behind other products that have effectively established their position in the market through a solid foundation, such as having clear and meaningful packaging labels. This strategy does not only help increase product sales but also improve the brand reputation as well as earn the nod of authorities in terms of compliance to product standards. To ensure that you maximise the use of this marketing strategy, make sure to keep in mind all the facts listed above to ensure that you create high-quality labels for your products.